Understanding consumer behavior starts with understanding consumer emotion.
Activate Emotions: For Research Firms
Traditionally, research has focused on what consumers believe. We give you the ability to measure how they feel.
By helping your clients understand the emotions that drive consumer behavior, you can help them tailor strategies, messages, and even new products to appeal to those emotions.
Our tools are seamlessly integrated into any online survey. They take only about three minutes of survey time and measure more than 140 emotions.
Our methods are based on science, providing accurate measures of real gut emotion and we’re able to measure reactions to nearly any stimulus.
Case Studies
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Research Partnerships
We partner with a number of established market research firms to provide opportunity by adding emotional measurement data and insights to the research programs already in place with key clientele and by attracting new clients promoting the joint capabilities of emotional and cognitive research offered by the partnership.
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Segmentation Research Enhancement
A boutique research agency pitched a prospective client that was looking for a new perspective on segmentation research. The Rational Heart partnered with the research firm to help them show how segments differed in their emotional response to the client’s product offerings.
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Integrating Emotional Research
A pharmaceutical subsidiary ties TRH emotional performance information to their ongoing brand tracker, identifying the emotional points of relative influence, which directed their marketing strategies.