Emotional connections help your campaigns resonate.
Activate Emotions: For Advertising Agencies
Advertising would be easy if every client had a clear advantage over their competitors.
That’s seldom the case. Emotional insight helps differentiate your clients by finding a fresher, more compelling space for your messaging.
Emotional insight leads to more interesting and memorable campaigns. We give you the data to support emotive branding over more retail work.
Our tools can easily integrate into any online survey. They can also be used independently, or at the tail end of a brand benchmark study. They take about three minutes of survey time to accurately measure 140 emotions, giving you the insight you need to deliver emotional strategies and creative that works.
Case Studies
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Confirming a new emotional approach
As one of the largest banks in the US, the brand wanted to do something different, namely to appeal to consumer’s emotional side. To do this, the bank needed to understand how consumers currently connected with the brand emotionally and compare this emotional profile to the banking industry/category to set strategy for moving forward.
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Personalizing emotion to drive donations
A well-known research hospital uses emotional response data to identify and measure key drivers of charitable donation behavior.
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Shifting messaging based on emotional insight
A top-5 Clinical Research Organization (CRO) actively changed their messaging and business development materials, focusing on trust and curiosity.