A better understanding of your customers leads to a better position of your business.
Activate Emotions: For Businesses & Organizations
Understand emotion. Increase profitability.
People will choose your brand (or not) based on how you make them feel. By better understanding how your consumers feel, you can tailor messages that align with their emotions and their emotional triggers.
The Rational Heart increases profitability by establishing stronger emotional ties with your consumers. Emotional brand-building campaigns that run for at least three years
result in 86% greater profit growth than cognitive-based campaigns.
Flexibility is at the heart of The Rational Heart.
The Rational Heart can work directly with your business, or we can partner with your advertising or research firm. We can seamlessly integrate our research tools into existing or planned research projects. Or we can perform research independently.
Case Studies
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Driving Donation Behavior
A well-known research hospital uses emotional response data to identify and measure key drivers of charitable donation behavior.
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New Product Development
A nutritional foods provider discovers an opportunity to expand their product line and attract new customers.
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Integrating Emotional Research
A pharmaceutical subsidiary ties TRH emotional performance information to their ongoing brand tracker, identifying the emotional points of relative influence, which directed their marketing strategies.